Burger King Franchising in Saudi Arabia Essay Example

Burger King Franchising in Saudi Arabia Essay Example Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Essay Burger King Franchising in Saudi Arabia Name: Course: Lecturer: Institution: Date: Burger King Franchising in Saudi Arabia Introduction Franchising has becoming a lucrative business in Saudi Arabia. Since its inception in Saudi Arabia, the success rates are extremely high while the unsuccessful rates are extremely low. As a result, many businesspersons in Saudi Arabia have taken advantage of these opportunities and ventured into this industry. According to statistics, many people in Saudi Arabia are looking for quality goods and services. In this case, the American industries have also taken these opportunities and they have vigorously marketed their products in the Saudi Arabian market. This has resulted to businesspersons franchising using the American companies. One of the most prominent brands commonly franchised in Saudi Arabia due to its fame, quality and advantages is Burger King. Discussion Franchising can be described as when a company decides to use a brand that is common in the market to distribute goods and services to the customers. In this case, the buying company is expected to display all the brands to the company. The employees are expected to wear the company colors if it is the company policy. Moreover, the buying company is expected to follow the policies of the mother company (Olayan Group of Companies, 2012). In case the franchise company needs to introduce a new policy, all the other companies are consulted and are expected to follow. Burger King was founded in Florida, America by Keith and his wife. They were inspired by the McDonald brothers. However, the company has been marred by difficulties all through despite the significant growth that it took all over the years until present. Franchising of Burger king in Saudi Arabia started in 1990, by Olayan Financing Company (Olayan Group of Companies, 2012). The group started opening several Burger King Restaurants where people came to eat. The business continued to boom and currently there are many Burger King Restaurants that are currently opened in Saudi Arabia. In Saudi Arabia, Burger King Restaurants have been opened in the metropolitan areas of Riyadh, Jeddah and Dammam. Olayan Group of Companies has introduced other Burger King Restaurant in Makkah, Hofuf and Jubail. This clearly shows that the people of Saudi Arabia embraced the burgers and they are asking for more in the restaurant. This increase in customers has led to the significant growth of the Burger King Restaurants in Saudi Arabia. Additionally, the opening of the new restaurants is a testimony of immense growth of the Burger King Franchise in Saudi Arabia. Recently, the Olayan Company has introduced new products that will suit the Muslim community and will not affect their religion. This new product is referred to as the ‘big king.’ Literally, the burger is huge thus; it is corresponding with the name. The regional Burger King Franchise is promoting the new product using slogans like ‘big king, big taste, more meat and less bread’ (Olayan Group of Companies, 2012). According to the financial data, Olayan Group of Companies Chief Executive Officers indicates that the new product has been embraced by the customers and revenues have increased significantly. According to the Burger King Headquarters, the Saudi Arabian Burger King Franchise has been the most successful franchise internationally. As a result, the management team was awarded with a trip to Miami as their price money. This shows that the Burger King Franchise in Saudi Arabia has had a significant growth in Saudi Arabia more than the other franchises internationally. In this case, Franchise business in Saudi Arabia is booming business for the businesspersons to venture in since the risk rate is low while the success rate is high. The advertising of the Burger King Restaurant in Saudi Arabia is extremely different from the other franchises in other companies. This is because the advertisements must respect the Muslim religion. If not it means that the company is disrespecting the Muslims. This will result the company loosing most of their customers to their competitors. In this case, there is one advertisement that has been developed for the purposes of advertising in Saudi Arabia (Olayan Group of Companies, 2012). It is because of such strategies, the Burger King Restaurant in Saudi Arabia is flourishing. Finally, after Saudi Arabia won the bid to hold world cup, the management of the company has decided to introduce new strategies. These strategies are aimed at attracting potential customers who will come to watch the world cup in Saudi Arabia. In this case, the management has decided to introduce big screen television in the restaurants. This will encourage the hungry funs to watch the world cup while they are eating burger in the Burger king restaurant. This strategies shows Burger King Franchise in Saudi Arabia has potential growth in the near future (Olayan Group of Companies, 2012). Finally, all this success can be attributed to the newly promoted Burger King Franchise Chief Executive Officer Samer Al-Khawashki. He started as the marketing manager in 1993 when Burger King Restaurants were big opened in Saudi Arabia. At this time, the Olayan group Of Companies needed to promote the company so that they could create awareness to potential customers to increase the sales of the company. He took this task and he has promoted the companies name in Saudi Arabia resulting to the significant growth over the past few years (Olayan Group of Companies, 2012). Conclusion Franchising can be described as the process where a company distributes goods and services using another company’s brand name. In this case, it buys the rights from the mother company in order to use the brand. Burger King Franchising is Saudi Arabia has been significantly been growing since its inception. It first started in Riyadh but it has significantly grown creating new stores all over Saudi Arabia. Currently, the franchise is experiencing high revenues and it has a growth potential especially in the world cup season. References Olayan Group of Companies. (2012). Charting Strategies For the Future. Communique. Riyadh, Saudi Arabia. Olayan Group of Companies. (2012). Food Franchising in the Middle East. Retrieved from: olayan.com/operation_details.aspx?productid=17 Olayan Group of Companies. (2012). In the Big Apple. Communique. Riyadh, Saudi Arabia.

Markets and Merchants

Markets and Merchants Markets and Merchants Markets and Merchants By Mark Nichol Market and attendant words, deriving from the Latin verb mercari, meaning â€Å"trade,† are listed and defined in this post. Market, referring to a place where goods are sold, migrated to English through an ancient Germanic language, and by extension it now also pertains to a geographic region or a demographic targeted for selling of certain goods or services, or an opportunity for selling or a supply of or demand for goods or services. As a verb, the word means â€Å"sell† or â€Å"make available for sale.† Mart is a synonym as both a noun and a verb, while a supermarket is specifically a large grocery store. Marketplace is a synonym for market in its various meanings, though it may also refer to competition for dominance among various ideas or ideologies. A marketer is someone involved in promoting or selling a service; the profession is called marketing. Something possessing qualities that make it amenable to being sold, or someone whose qualities will make him or her appealing to employers or the consumer public, is said to be marketable. Aftermarket refers to the system of providing accessories and parts for a product or to a system for reselling a certain type of products, as well as the general market for stocks. A farmers’ market is a place where produce and sometimes homemade foods (and even crafts) are sold informally, while a flea market is where people sell goods informally, including used products but often new and sometimes self-produced manufactured products as well; both are usually held outdoors. The stock market is a system in which trading of securities for investment purposes is conducted. A black market is an informal network of trade of restricted or prohibited goods; occasionally, the phrase may refer to an actual location where such goods are sold. As black-market, the term is a verb referring to buying or selling in the black market. A seller is called a black marketer or black marketeer, and the action is black marketeering. The adjective upmarket means â€Å"appealing to the wealthy† or â€Å"of high quality† (it also serves as an adverb); down-market pertains to low-income consumers or low quality. Mercer, a British English term for a dealer in fine fabrics, also survives as a surname. Mercenary, meaning â€Å"one who serves for wages,† usually refers to a soldier-of-fortune, but as an adjective, in addition to referring to one who enlists in a foreign army or fights for a private client, means â€Å"greedy† or â€Å"venal.† A merchant is a shopkeeper or trader, although occasionally the word serves as slang referring to someone with a particular talent, such as in the phrase â€Å"speed merchant† for a fast sprinter. It also is an adjective pertaining to trading or used as in the phrase â€Å"merchant marine,† which denotes, collectively, the commercial ships of a particular nation or the crew members of these ships. (Merchantman is an obsolete synonym for merchant; it was also used during the Age of Sail to refer to a ship carrying goods for trade.) The adjective mercantile, meanwhile, means â€Å"pertaining to trading,† while merchandise refers to goods that are sold (while a merchandiser is someone who sells goods), and the the word also serves as a verb meaning â€Å"buy and sell† or â€Å"promote.† The act or practice of selling goods is merchandising. Commerce is the large-scale buying and selling, generally involving transportation over long distances (though the word also has rarer senses of â€Å"exchange of ideas and opinions† or sexual intercourse). The adjective is commercial, which also functions as a noun to denote an advertisement using moving images, sound, or both. Online buying and selling is called e-commerce, where the e is an abbreviation for electronic, as in email (sometimes styled e-mail). One word unexpectedly related to mercari is mercy, from the idea of a price paid. Mercy is compassion or leniency, a fortunate occurrence, or a divine blessing. (The term is also sometimes uttered as an oath of pleasure of surprise, as in â€Å"Oh, mercy me!† though it is old-fashioned.) To be merciful is to exhibit compassion or forbearance, and the adverbial form is mercifully; mercy itself occasionally serves as an adjective, as in the phrase â€Å"mercy killing,† referring to killing a person or an animal to end suffering. Another is Mercury, the name of the fleet-footed Roman messenger god, who was also the god of commerce- and travel and, ironically, theft- and that of the planet named for him. The name of the element mercury, which in its liquid form moves very quickly, was also inspired by the swift Roman deity. 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History of the 1984 Olympics in Los Angeles

History of the 1984 Olympics in Los Angeles The Soviets, in retaliation for the U.S. boycott of the 1980 Olympic Games in Moscow, boycotted the 1984 Olympics. Along with the Soviet Union, 13 other countries boycotted these Games. Despite the boycott, there was a lighthearted and happy feeling at the 1984 Olympic Games (XXIII Olympiad), which were held between July 28 and August 12, 1984. Official Who Opened the Games:  President Ronald ReaganPerson Who Lit the Olympic Flame:  Rafer JohnsonNumber of Athletes:  Ã‚  6,829 (1,566 women, 5,263 men)Number of Countries:  140Number of Events:  221 China Is Back The 1984 Olympic Games saw China participate, which was the first time since 1952. Using Old Facilities Rather than build everything from scratch, Los Angeles used many of its existing buildings to hold the 1984 Olympics. Initially criticized for this decision, it ultimately became a model for future Games. First Corporate Sponsors After the serious economic problems caused by the 1976 Olympics in Montreal, the 1984 Olympic Games saw, for the first time ever, corporate sponsors for the Games. In this first year, the Games had 43 companies who were licensed to sell official Olympic products. Allowing corporate sponsors caused the 1984 Olympic Games to be the first Games to turn a profit ($225 million) since 1932. Arriving by Jetpack During the Opening Ceremonies, a man named Bill Suitor wore a yellow jumpsuit, white helmet, and a Bell Aerosystems jetpack and flew through the air, landing safely on the field. It was an Opening Ceremony to remember. Mary Lou Retton The U.S. became enthralled with the short (4 9), exuberant  Mary Lou Retton  in her attempt to win gold in gymnastics, a sport that had long been dominated by the Soviet Union. When Retton received perfect scores in her final two events, she became the first American woman to win an individual gold medal in gymnastics. John Williams Olympic Fanfare and Theme John Williams, the famous composer for  Star Wars  and  Jaws, also wrote a theme song for the Olympics. Williams conducted his now famous Olympic Fanfare and Theme himself the first time it was played - at the 1984 Olympic Opening Ceremonies. Carl Lewis Ties Jesse Owens At the 1936 Olympics, U.S. track star Jesse Owens won four gold medals - the 100-meter dash, the 200-meter, the long jump, and the 400-meter relay. Nearly five decades later, U.S. athlete Carl Lewis also won four gold medals, in the very same events as Jesse Owens. An Unforgettable Finish The 1984 Olympics saw the first time that women were allowed to run in a marathon. During the race, Gabriela Anderson-Schiess from Switzerland missed the last water stop and in the heat of Los Angeles began to suffer from dehydration and heat exhaustion. Determined to finish the race, Anderson staggered the last 400 meters to the finish line, looking like she wasnt going to make it. With a serious determination, she made it, finishing 37th out of 44 runners.

History of the Olympic Games Term Paper Example | Topics and Well Written Essays - 1250 words

History of the Olympic Games - Term Paper Example Zeus, an Olympic god, was said to be the father of humanity. Zeus is said to have fought a god known as Cronus in a struggle for the throne with other gods. The demigod, Heracles, staged games in Olympia in honor of Zeus. The games aimed at encouraging good relations among the cities of Greece and showing the physical qualities accomplished by the youth in Greece. The ultimate importance of the games was religion. During the first recorded Olympic Games, a nude runner, by the name Coroebus, won the sole event at the competition. He was a cook from Elis, a town in Greece. He competed in 210 yards or approximately 192 meters and became the first Olympics champion in the history. The ancient Olympic Game events continued to occur every four years for the next 1200 years. In 393, CE, Theodosius I, the Roman emperor, decided to abolish games, claiming they had pagan influences. Emperor Theodosius was a staunch Christian. About 1600 years later, Pierre Coubertin, a young French aristocrat, began to revive the games. Coubertin was born on January 1st, 1863. Coubertin was only seven when Germans overran the French. The period was known as the Franco-Prussian war of 1870. This young French aristocrat witnessed the defeat of French military and he attributed it to a lack of vigor. According to Coubertin, sports were among the motivating factors needed to have France regain its place. He concluded that Americans, Germans and the British did not have any superior education compared to the French. His proposal was not met with much enthusiasm. His persistence to get France interested in sports continued. He planned and founded a sports organization in 1890. The union named USFSA was launched, and two years later he pitched the idea to have the Olympic Games revived (IOC 10). The games mainly featured athletics. Later, chariot racing and combat were introduced as Olympic events. All conflicts occurring during the games were postponed until the events were completed. To many, the origin of the Olympics games is shrouded in mystery. Another myth suggested that the first games occurred in 775 BCE after some inscriptions were found in the city of Olympia. The ancient Olympic Games featured boxing, javelin, running and equestrian events. The myth concurs that Olympic Games had a fundamental religious importance. Another similarity with the earlier myth is that ritual sacrifices were offered in honor of Zeus which was a famous statue. The idol was a divine hero and an alleged god of Olympia. According to the Greek traditions, a four-year period was known as an Olympiad, which was a unit of time. This is said to be the source of Olympics (â€Å"Olympic Movement† 4). The Olympic Games became part of a cycle called Pan-Hellenic games. They included Isthmian, Pythain, and Nemean games. In the 5th and 6th centuries, the Olympics reached what was known as zenith. With the rise of the Roman Empire, the Olympic Games declined in terms of their importance. The Roman Empire gained power and influence over Greece. Emperor Theophilus II ordered the destruction of all Greek templates in 426 CE. This caused the Olympic Games to be officially ended. According to Coubertin, the revival of Olympics was necessary to bring peace and create friendship among nations. He planned and organized a meeting of seventy-nine delegates representing nine countries in just two years. The meeting was held in an auditorium decorated with neoclassical murals. In the

Global banking issues Assignment Example | Topics and Well Written Essays - 500 words - 1

Global banking issues - Assignment Example The best example of barter system is that suppose there are two persons, one of them has a goat and the other has a cow and they both want the goods possessed by each other. In such condition the barter system is created so as to get into an agreement for the procedure of goods exchange. However even if the goods are exchanged successfully there would be a time when the goat and cow would die and hence it can be stated that these goods are not able to maintain their initial value over the time. In such a scenario there was evolution of a new concept in the form of money which served as exchange medium (Schwartz 361).This medium was accepted widely by all the traders as it was able to solve the problem that was associated with goods that deteriorated with time. One of the most important functions of money is that it can be considered to be unit of account that facilitates a mechanism through which value can be placed on the services and goods. This is simply because such a function is a standard unit in monetary terms for value measurement on services and goods. For instance when a person goes to a supermarket the monetary value of goods can be observed by the person through the price tags on the goods. There even exists monetary value on services such as when a person goes for a spa and gets the required service the person in return pays money to the concerned individual for the availed service. Thus unit of account as a function of money can be regarded as value measurement for services and goods. The supply of money can be considered as liquid instrument and total stock assets at a particular time and this in turn in an economy of a country is accepted as medium of exchange. The Federal Reserve System takes into control the supply of money in America. The supply of money comprises of three essential components such as the

What is globalization, and what are some of the traditional Essay

What is globalization, and what are some of the traditional international trade theories that support the concept of globalization - Essay Example Vincent points out that the present form of globalization is defective as it is largely shaped by the rules made by the superpowers and that is why these rules do not necessarily benefit the developing countries. (Friedman 1992). Globalisation has come to involve a delocalization of business activities which previously involved face-to-face interaction, or that were local, due to long distances. This significant delocalization has occurred in the social and economic exchanges and cultural barriers have been accordingly broken). Business and commerce has taken the most effect from this phenomena as the internet has proven to be a tool on Globalisation as e-commerce has revolutionized the entire business scene and broken the notion of geographical boundaries. Globalisation brings with it low costs and through better networking and transport better business networking is possible.The cost of disseminating information has reduced due to the advent of instantaneous

A comparative study of IVF (in vetro fertilization) Essay

A comparative study of IVF (in vetro fertilization) - Essay Example Therefore, due to the high scientific relevance for human beings, this topic of study has been chosen. It has been a fact in the US and other countries that there has been an increase in the infertility rates. Especially, there are almost zero chances of women getting pregnant in their late 30s and 40s. IVF acts as a problem solver to almost around 90% of such cases. The procedures that are incorporated in the IVF treatment, the benefits associated with such a treatment which eventually results in a healthy mother and baby. The minimum specification of this treatment is getting a healthy baby. Kiplinger’s Personal finance March 1989 issue, â€Å"Changing times: The American dream† discussing about the IVF technique says â€Å"IVF is most effective in surmounting tubal problems, endometriosis or sperm scarcity† The American Dream. Changing Times: Kiplinger’s Guide. 1989. Web. 31 January 2012. In this issue the author talks about the IVF technology and in which cases this should be used. The author also states that IVF should be the last option that should be tested and all other options should be tried and used before going for IVF. â€Å"IVF is the process of combining an egg and sperm not in the body, but in a laboratory dish. When the IVF procedure is successful, the process is continued with a procedure known as embryo transfer, which physically places embryo in the uterus† Barbados Fertility Center. Healthy Travel Media. 2010. Web. 31 January 2012. In this book the author talks about the procedures involved in the IVF technology and how an IVF process could be assumed to be successful or not. This book also discusses the costs and expenses associated